1. It’s fascinating; and
2. People leave creepy, desperate comments on celebrity photos.
Every time a celebrity posts something, there’s a string of horrible comments under it. Sure, obnoxious Internet comments are nothing new, but many of the Instagram comments have the same pathetic, fame-obsessed quality.
Instagram is a variable reward system where the reward is a reply or a follow from the celebrity, and each creepy comment is a press of the Skinner Box button. The commenters are so driven for that one digital interaction from their celeb hero that they’ll publicly embarrass themselves repeatedly to get it.
Here are a few examples of sad, creepy Instagram comments I’ve seen: